Kickstarting Your Content Creation Journey as a Barber (GEAR GUIDE)

Author

Sofia Pok
February 11, 2024

Investing in content creation gear can unlock a new world of creativity!

In today’s digital era, mastering the art of your online presence is not just beneficial – it's ESSENTIAL. Building your brand through content can be pivotal. It can enhance client engagement, showcase your expertise, expand your reach, and keep you at the forefront of industry trends. Plus, I want to discuss how content creation can be a pathway for your creative and professional growth. It certainly has been for me. Many opportunities in my career have been directly related to my presence online and my ability to create content. Today I am excited to give you a “must have” gear list to get you started (or to level you up if you’re already in the mix)!

What are the benefits of you diving into content creation?

1. Brand Building: It helps you establish a unique digital presence, showcasing your skills and style.

2. Engagement: You can connect with clients and peers, building a community around your work.

3. Expertise Showcase: Sharing knowledge and tips positions you as an authority in the field.

4. Wider Reach: Online platforms extend your visibility beyond local boundaries, attracting a broader audience.

5. Staying Relevant: Regular content keeps you up-to-date with industry trends and techniques.

6. Creative Growth: It's an avenue for personal and professional creativity and development.

Why Start Content Creation Today?

Establishing yourself online is essential in today’s market, especially as a barber or hair artist. It's where your audience and potential clients live and engage. The sooner you start, the quicker you build your brand and audience, allowing you to capitalize on current trends and opportunities.

Beginning now can put you on the path to growth and visibility in the digital world.

If you're unsure about content creation, the best approach is to dive in and start exploring. It has been through trial and experimentation that I have discovered my own personal creative style.

Essential Tools for Content Creation

Camera Equipment - the best way to start is with what you HAVE: your smartphone!

Modern day smartphones are equipped with advanced cameras and features that are more than capable of producing high-quality content especially if you are just starting out (to give you reference, I started back when iPhone 4 was just coming around).

Mastering the basics of smartphone photography and videography will have your focusing on things like framing, lighting, and editing using your phone. This initial experience not only builds your skills but also helps you understand the essentials of content creation without the need for a significant investment. As you grow more confident and better understand your needs, you can then consider delving into more specialized camera gear. This step-by-step progression ensures you are well-equipped with the foundational knowledge before making more substantial investments in equipment.

Best smartphone settings for video

Talking head capture 

A talking head capture is a video shot framing a person's head and shoulders, focusing on their face as they speak directly to the camera. I suggest testing both 24 and 30 to see which you prefer for talking videos.

  • Android - Pro Video mode: UHD 24 or 30

  • iPhone - You can use either of these: 4k 30 or 4k 24

Slow-Motion

Slow motion is a video effect that captures footage at a higher frame rate and plays it back at a slower speed, creating a dramatic, elongated view of the action. These work great for your b-roll (supporting) shots of what you are talking about.

  • Android - Pro video mode UHD 60

  • Iphone - 4k 60

NOTE: If you DON’T have a phone that has a lot of storage, you can shoot at a lower resolution and use HD on both systems instead of 4k

Sound and clarity is important these days. If you are only using background music and your text-to-speech feature, you won’t need a mic yet. But, if you really want to elevate your page, using your voice to build value is the next step!

Personally, I recommend the DJI Mics (version 1 or 2). They come with phone adapters for iPhone or android AND you get a 3.5mm cord to attach to a camera too. It is the easiest option and you get a charging case that is super easy to carry around.

Here is my Amazon Storefront link to the mics I use and everything related to my content creation: https://amzn.to/3weYDq9

IF you have mastered your smartphone and are ready to move up to the next level, I have created 2 camera options below based on price point and functionality:

Side note: I’m not sponsored by any camera company, but I have been an avid user of Sony cameras for years. I enjoy the simplicity and features it has which is what I will always recommend in newsletters to come. I will leave my affiliate links on below to each product in case you decide to make a purchase (I appreciate you using my links, they help me when you do!).

My Camera Content Creation Journey

Going on my content creation journey has also been a voyage through the ever-evolving landscape of technology. Each camera I've gotten along the way has not only been a tool but a companion in capturing some of my favorite moments, visions and creativity. Here is a glimpse into my journey:

  • iPhone 4: Where it all began. My mobile phone taught me the fundamentals of framing and composition, proving that great content starts with vision, not gear.

  • Canon T3i: My first DSLR. ($450 was my first real investment on a camera) This was when I first got into photography and the intricacies of manual settings, understanding light, and the impact of different prime lenses (50mm, 85mm).

  • Sony A7S II: This was when I knew I needed a better video-focused camera. A leap into full-frame territory. Its exceptional low-light performance and video capabilities opened new horizons for storytelling throughout my barbering journey.

  • Sony A7 III: This was the next affordable hybrid option. This workhorse balanced high-resolution stills and impressive video quality, making it a versatile tool for a wide range of projects.

  • Sony A7R IV: With its staggering resolution, the A7R IV pushed the boundaries of detail in my photos, allowing for my haircuts to be very detailed which also allowed me to critique my work.

  • Sony A7S III: Marking a pivotal moment in getting more serious about my video work. The A7S III, with its unparalleled video performance, especially in low light, and advanced autofocus system, it became a cornerstone for my filmmaking. I found it able to allow me to capture my vision with clarity and precision. This was a major upgrade from shooting video on the A7 III. The updated features made this stand out.

  • Sony FX3: Entering the cinema line, the FX3 was a game-changer in my life. Its cinematic video quality and compact form factor made it an indispensable tool for high-quality filmmaking and great for local documentary style videos. A strong B-Cam in my daily set ups.

  • Sony A1: The top hybrid camera from the Sony line-up. I realized I needed this one since it could do both photo and video once I started doing live shows. It shoots high resolution photos with quick speed captures and shoots up to 8k resolution video.

  • Sony FX6: Elevating my video content with broadcast-quality features, the FX6 introduced me to advanced color grading and dynamic range, enhancing the cinematic feel of my work especially now tapping into production sets. This camera has become my A-Cam for some of my most important shoots.

  • Sony ZV-E1: The latest addition to my collection, blending the power of Sony's full-frame sensor with the convenience of a vlogging camera. It is a testament to how far technology has come, offering unparalleled quality in a package that is accessible to creators at all levels. This is my daily camera that I always have with me. It is the lightest full-frame option and it is so easy to use. People always feel confident when I have them shoot something for me. With a simple set up, you can get a lot of great daily shots as a content creator/vlogger.

Each camera has been a stepping stone, not just in advancing my skills, but in shaping the way I see and capture the world. My cameras have been more than just tools; they've been partners in my creative journey. As I continue to explore and grow, I'm excited to see where this path will lead.

Full-frame VS Super 35mm Breakdown

Before we get into this next area of cameras, let’s break down the difference between a full frame sensor and a super 35mm so we know why one cost more than the other.

Full-Frame Sensor:

  • Size: A full-frame sensor is the same size as a 35mm film frame, about 36mm x 24mm. It is considered a "standard" size in photography and videography.

  • Benefits:

    • Better in Low Light: Larger sensor size captures more light, improving low-light performance and reducing noise.

    • Wider Field of View: Offers a wider angle of view with the same focal length lens compared to smaller sensors, making it great for landscapes and indoor shots.

    • Shallower Depth of Field: Easier to achieve blurred backgrounds, highlighting the subject more prominently.

Super 35mm Sensor:

  • Size: Smaller than full-frame, roughly 24mm x 18mm, but still larger than many other sensor types. It is a standard in the film industry.

  • Benefits:

    • Cinematic Look: The size is close to traditional cinema film, offering a look that many filmmakers prefer.

    • Versatile for Video: Optimized for video capture, providing a good balance between depth of field and field of view.

    • Less Lens Distortion: Generally produces less distortion compared to full-frame sensors, which is beneficial for certain types of shots.

In Summary:

  • Full-Frame: Bigger sensor, great for low light and achieving a shallow depth of field. Offers a broader field of view.

  • Super 35mm: Smaller than full-frame but still offers high quality, especially for video. It strikes a balance that's often preferred in filmmaking for its cinematic look.

For beginners, the choice between the two depends on what you are shooting. Full-frame is versatile for both photos and videos, especially in varied lighting conditions. Super 35mm is a favorite for dedicated video work, offering cinematic qualities and compatibility with a wide range of cinema lenses.

Out of everything I’ve used considering this for early budget-friendly choices, I’ve come up with 2 packages to start with, but you can obviously see my full list of tools and choose from there if you have more to invest.

Option 1: Budget $2198.00 (Camera Body ONLY)

The Sony ZV-E1 is a compact and powerful camera designed with content creators in mind, especially those stepping into the world of video and photography.

  • Sensor Type: Full-frame CMOS sensor, offering high-quality images and excellent performance in low light.

  • Resolution: 12.1 megapixels, perfect for both high-quality photos and videos.

  • Video Capabilities: 4K video recording with various frame rates for smooth and cinematic footage.

  • Autofocus: Fast and reliable autofocus system with Eye AF, ensuring your subjects are always sharp.

  • Connectivity: Wi-Fi and Bluetooth for easy sharing and remote control.

  • Audio: Integrated microphone with a 3.5mm mic jack, ideal for vloggers and content creators who prioritize sound quality.

  • Size & Weight: Compact and lightweight design, making it a great travel companion for creators on the go.

  • Special Features: Designed with vloggers in mind, it includes features like a vari-angle touchscreen for easy framing and selfie shooting, and a soft skin effect for enhanced portraits.

  • LUTs: The ZV-E1 focuses on ease of use and might not support the direct application of LUTs in-camera for monitoring purposes as extensively as the FX30. However, you can certainly apply personalized LUTs in post-production to footage shot on the ZV-E1, using video editing software like Adobe Premiere Pro. This process involves adjusting the color grading of your footage in post to match the desired look or style that the LUT provides.

SONY ZV-E1 

Option 2: Budget $1598

The Sony FX30 is a versatile and compact cinema camera, ideal for aspiring filmmakers and content creators looking to produce professional-grade videos.

  • Sensor Type: Super 35mm Exmor CMOS sensor, optimized for video, providing cinematic image quality and depth of field control.

  • Resolution: 26.1 megapixels (effective for stills), with a 4K Super 35mm format video recording capability that delivers detailed and rich footage.

  • Video Capabilities: Supports 4K recording in various codecs and frame rates, including slow motion, for creative flexibility.

  • Autofocus: Advanced autofocus system with real-time Eye AF and Face Detection, ensuring sharp focus on subjects even in dynamic scenes.

  • Connectivity: Includes Wi-Fi and Bluetooth for easy file transfer and remote camera control.

  • Audio: Professional-grade audio capabilities with XLR microphone inputs via an optional handle, plus a 3.5mm mic input.

  • Size & Weight: Compact design, yet durable build, making it suitable for both studio setups and on-location shoots.

  • Special Features: Features S-Cinetone color science for cinematic look straight out of the camera, and a variety of professional video tools like log profiles, waveform monitoring, and a high-resolution electronic viewfinder.

  • LUTs: You can apply LUTs for monitoring purposes, allowing you to see a preview of your final look while recording. Additionally, the FX30's professional-grade features likely support the application of LUTs in post-production more seamlessly, given its focus on high-quality video output and flexibility in editing.

SONY FX30 

Now when it comes to pairing up with lenses, it depends on what you are shooting. Two brands I buy MOST from are Sony and Sigma and I’ll also add some quick things to think about if you end up using Tamron, which is little more budget friendly.

When comparing lens quality among Sony, Sigma, and Tamron, it's important to consider several factors such as optical performance, build quality, autofocus speed and accuracy, compatibility, and price. Each brand has its strengths and caters to different users needs and preferences. Here is my comparison:

Sony Lenses

  • Optical Performance: Sony lenses, especially those in the G Master series, are renowned for their exceptional sharpness, contrast, and color rendition. They're designed to match the high-resolution sensors of Sony cameras.

  • Build Quality: Generally high, with weather-sealing in many models. G Master lenses, in particular, are robust and durable.

  • Autofocus: Sony lenses offer fast and precise autofocus, with excellent performance in both stills and video. They're optimized for Sony's camera bodies, ensuring seamless integration.

  • Compatibility: Perfect with Sony cameras, offering full functionality including in-camera corrections and stabilization where available.

  • Price: Tends to be higher, reflecting the premium quality and performance.

Sigma Lenses

  • Optical Performance: Sigma's Art series lenses are highly regarded for their outstanding image quality, with excellent sharpness and minimal aberrations. They offer competitive optical performance at a lower price point than some Sony equivalents.

  • Build Quality: Very good, with the Art series featuring a solid construction. However, some find them to be heavier and bulkier.

  • Autofocus: While fast and accurate, Sigma lenses may not always match the autofocus speed of native Sony lenses on Sony bodies, particularly in low light or for video.

  • Compatibility: Good, especially with recent models. Sigma has made significant improvements in ensuring their lenses work well on Sony bodies, though some older models might have minor compatibility issues.

  • Price: Offers great value, often priced lower than Sony equivalents without a significant compromise in image quality.

Tamron Lenses

  • Optical Performance: Tamron offers lenses with very good optical quality, particularly noted for their zoom lenses. They provide a good balance of sharpness, bokeh, and aberration control.

  • Build Quality: Solid, with many lenses featuring weather-sealing. Tamron lenses are generally more compact and lighter than Sigma's, making them appealing for travel and everyday use.

  • Autofocus: Good autofocus performance, compatible and efficient with Sony cameras. Some users note that while reliable, the AF may not be as snappy as native lenses in certain scenarios.

  • Compatibility: Very good with Sony cameras, including features like Eye AF. Tamron focuses heavily on the Sony E-mount system, ensuring good integration.

  • Price: Competitive, often providing excellent bang for the buck. Tamron lenses are an attractive option for those seeking quality at a more accessible price point.

Final Thoughts

  • Sony lenses are ideal for those who want the best performance and are willing to invest in premium optics.

  • Sigma offers high-quality alternatives with exceptional optical performance, particularly appealing for those prioritizing image quality and can accommodate a bit more bulk.

  • Tamron strikes a balance between quality, size, and price, making their lenses a great choice for everyday shooting and travel.

Your choice should depend on your specific needs, budget, and the type of photography or videography you're into. All three brands offer lenses capable of producing results, so it's worth considering what factors are most important to you.

Choosing the right lenses when you're new to content creation can feel overwhelming, but it's all about matching your gear to the type of content you want to produce. Here's a guide to get you started:

1. Understand Lens Focal Lengths

  • Wide-Angle (Less than 35mm): Great for landscapes, interiors, and vlogs where you want to capture more of the scene around you. It gives a sense of immersion.

  • Standard (35mm to 70mm): Mimics the human eye's perspective, making it versatile for general use, including street photography, portraits, and everyday shooting.

  • Telephoto (Above 70mm): Ideal for isolating subjects from the background, sports, wildlife, and detailed shots from a distance.

2. Aperture Matters

  • Wide Aperture (e.g., f/1.4, f/2.8): Allows more light, ideal for low-light conditions and achieving a shallow depth of field (blurry background), perfect for portraits and highlighting subjects.

  • Narrow Aperture (e.g., f/8, f/16): Less light enters the lens, but you get a deeper depth of field, meaning more of the scene is in focus, which is great for landscapes.

3. Lens Types

  • Prime Lenses: Fixed focal length (e.g., 50mm). They're usually sharper and have wider apertures but lack zoom flexibility.

  • Zoom Lenses: Cover a range of focal lengths (e.g., 24-70mm). More versatile for different shooting scenarios but can be larger and more expensive.

4. Consider Your Content

  • Vlogging: A wide-angle lens with a wide aperture is beneficial for handheld shooting and low-light environments.

  • Interviews/Portraits: A prime lens around 50mm or 85mm with a wide aperture can help your subject stand out with a nicely blurred background.

  • Travel and Landscape: A wide-angle zoom lens gives flexibility and captures expansive scenes.

  • Tech and Product Reviews: A macro lens or a standard lens with good close-up capabilities can highlight details of gadgets.

5. Budget and Compatibility

  • Start with What You Need: It is easy to get caught up in having multiple lenses. Start with one or two that serve your primary content needs.

  • Compatibility: Ensure the lenses you choose are compatible with your camera's mount system (e.g., Sony E-mount for the ZV-E1 and FX30).

6. Future-Proofing

  • Invest in Quality: Good lenses can last a long time and move with you to new camera bodies, so consider them an investment.

Experiment and learn as you go. Your needs might evolve as you refine your content style. Don't be afraid to start with more affordable or versatile options and upgrade as you discover what works best for your specific content creation goals.

A World of Opportunity for Barbers

As we journey through the evolution of camera gear, it's clear that the tools we use to capture and share our craft have transformed dramatically. But it's not just about the gear; it's about the vast digital landscape that lies before us, especially for content creators who are also skilled barbers.

In today's digital age, content creation is no longer just an option; it's a powerful avenue to showcase your unique skills, connect with a global audience, and build a personal brand that resonates with clients and peers alike. For barbers, this digital frontier opens up endless possibilities to not only strengthen your business but also to explore new horizons beyond the chair.

Why Dive into Content Creation?

  • Visibility: In a world where online presence is synonymous with credibility, sharing your work can significantly boost your visibility, attracting more clients to your chair.

  • Education: From tutorials on the latest cutting techniques to product reviews and styling tips, educating your audience positions you as an authority in your field, fostering trust and loyalty.

  • Community Building: Engaging with your audience through content creates a community of followers, clients, and fellow barbers, offering support, inspiration, and opportunities for collaboration.

  • Diversification: Content creation allows you to explore various interests related to barbering, whether it's fashion, grooming products, or even tech, providing multiple streams of income and personal growth.

Always Room to Grow

The beauty of the digital world is its boundless capacity for growth. Whether you're looking to enhance your barbering business or venture into new fields, the skills you develop through content creation—storytelling, videography, social media strategy—will be invaluable assets. And with each new tool or platform, there's an opportunity to innovate and captivate.

As we reflect on the journey from the iPhone 4 to the Sony ZV-E1, it's evident that the evolution of technology mirrors our own potential for growth. The question isn't whether you should start creating content; it's how far you want to take it.

I hope this newsletter sparks curiosity and inspires you to consider how content creation can amplify your craft, connect you with a broader audience, and open doors to new possibilities.

Here's to capturing more of our stories, sharing our expertise, and growing together in this ever-expanding digital universe.

Have a fantastic week!

Sof!