Your Ultimate Guide to STMNT Grooming

Unlock the Full Potential of Your Haircare Routine with STMNT Grooming

In the world of grooming, having the right products at your fingertips can unlock the freedom to create a wide range of styles—whether you’re aiming for a relaxed, lived-in style, a polished look for a black-tie affair, or even a controlled chaos vibe that showcases your individuality, we’ve got the perfect products for you. No matter your vision, this guide is designed to empower your creativity and enhance your hairstyling process. After all, what’s a great haircut without the right products to bring it to life?

At STMNT Grooming, we’ve meticulously crafted each product to do more than just style—they elevate every haircut and enhance how we feel by what we see in the mirror. It’s about self-expression, making an impression that people notice instantly. Every detail you see today has been fully customized from start to finish, with our experience guiding each choice. This guide is your go-to resource, breaking down all 17 of our products, from gels to pomades to our essential care line. We’ve included everything you need to know, from how these products perform on wet versus dry hair, to the unique benefits they offer based on their ingredients.

What truly sets STMNT apart is our dedication to giving you unparalleled versatility. We designed these products to be layered, mixed, and customized, allowing you to craft formulations that cater to every unique client or personal need. Our goal is to empower you with the control and creative freedom to use products that not only perform exceptionally well but also have an incredible fragrance. Whether you’re aiming to add texture, hold, or shine, our products work together seamlessly, all while maintaining a balanced, sophisticated scent profile that leaves a lasting impression.

Starting with a clean canvas is key, which is why our care line—including our shampoo, conditioner, and all-in-one cleanser—is the perfect foundation for any grooming routine. And for those looking to refresh their beard care, our hair and body cleansing bar and beard oil are essentials.

This guide goes beyond just teaching you how to use our products; it’s about empowering you to experiment, innovate, and elevate your grooming routine while also enhancing and extending the client experience.

Product Breakdown:

Each product in this collection is meticulously detailed to help you understand:

1. Performance on Wet vs. Dry Hair: Explore how each product impacts texture, hold, and overall style, whether you're working with wet or dry hair.

2. Key Ingredient Benefits: Discover what makes each product stand out—whether it’s the hydration, hold, or shine-enhancing properties rooted in its unique formulation.

3. Best Application Practices: Learn the most effective ways to apply each product, ensuring you achieve the desired results every time.

NOMAD COLLECTION

Gel

Key Ingredients:

• Hydroxypropyl Starch: Provides strong hold and texture.

• Charcoal Powder: Purifies the scalp and removes impurities.

• Panthenol (Pro-Vitamin B5): Moisturizes

• PEG-40 Hydrogenated Castor Oil: Helps distribute the gel evenly and improves consistency.

Benefits:

• Flexible Styling Control: Offers a strong hold without compromising the ability to reshape or restyle throughout the day, making it ideal for different looks.

• Enhanced Scalp Comfort: Promotes a clean, comfortable scalp environment, reducing irritation or buildup often associated with styling products.

• Satin-Shine Finish: Adds a subtle, natural-looking shine that enhances the overall appearance of your hairstyle without making it look greasy.

• All-Day Performance: Maintains style integrity from morning to night, ensuring your hair looks freshly styled even in changing conditions.

Wet Hair - Apply to wet hair for a sculpted, firm hold that locks in your style with a satin-shine finish.

Dry Hair - Use sparingly on dry hair to add control and hold to specific areas without re-wetting the entire style.

Quick Tips for STMNT Gel:

• Ideal for Matte Looks: Perfect for those who want strong hold without the shine.

• Best for Busy Schedules: The quick-drying and brushable formula makes it easy to restyle throughout the day.

• Flake-Free Confidence: If you’re looking for a reliable gel that won’t leave flakes, this is the one.

• Versatile for All Hair Types: Whether your hair is wet or dry, STMNT Gel adapts to different styles and textures.

Classic Pomade

Key Ingredients:

• Glycerin: Attracts moisture to the hair, keeping it hydrated and smooth.

• Ceteareth-25: Ensures a smooth, even application and enhances the pomade’s texture.

• PEG-7 Glyceryl Cocoate: Conditions and adds a soft sheen to the hair, improving manageability.

• Ethylhexylglycerin: Enhances the product’s stability and boosts the effectiveness of other active ingredients.

Benefits:

• Versatile Hold: Provides a medium hold that adapts to various styling needs, offering control without stiffness.

• Refined Finish: Leaves hair with a polished, well-groomed appearance that’s perfect for both casual and formal styles.

• Hydration Boost: Keeps hair feeling soft and moisturized throughout the day, preventing it from becoming brittle or dry.

• Sleek Texture: Enhances hair texture, making it smoother and easier to manage while maintaining a natural look.

Wet Hair - Work through wet hair for a sleek, polished look that sets with a natural shine as it dries.

Dry Hair - Use on dry hair to achieve a defined, structured style with a strong hold and a classic finish

Quick Tips for Classic Pomade:

• Perfect for Sleek Styles: Ideal for creating polished looks with a high-shine finish.

• Great for Versatility: The medium hold is flexible, allowing for easy restyling as needed.

• Best for All Hair Types: Works well on both fine and thick hair, adding definition and control.

• Easy Application: Smooth formula ensures even distribution, making it user-friendly for both beginners and pros.

Dry Clay

Key Ingredients:

• Lanolin Cera (Lanolin Wax): Provides moisture and a flexible hold while adding texture to the hair.

• Solum Diatomeae (Diatomaceous Earth): A natural, fine powder that adds texture and volume while absorbing excess oils.

• Cera Alba (Beeswax): Offers a strong yet pliable hold, perfect for creating structured styles.

• Cera Carnauba (Carnauba Wax): Adds a durable, high-hold finish while helping to lock in moisture.

Benefits:

• All-Day Resilience: Provides a firm yet flexible hold that keeps your style intact from morning to night without needing touch-ups.

• Natural Look: Achieves a textured, matte finish that enhances hair’s natural appearance without adding any unwanted shine.

• Oil Control: Absorbs excess oil throughout the day, making it ideal for those with naturally oily hair or for humid conditions.

• Effortless Volume: Adds instant volume and thickness, making your hair appear fuller and more robust without feeling heavy.

Wet Hair - Apply to damp hair for a malleable hold with a matte finish that allows you to reshape your style as it dries.

Dry Hair - Work into dry hair for a strong, textured hold with a natural, matte look and maximum control.

Quick Tips for Dry Clay:

• Best for Textured Looks: Ideal for creating volume and definition with a matte, natural finish.

• Perfect for Fine or Oily Hair: Helps to absorb excess oil, giving hair a fuller, more voluminous appearance.

• Flexible for Re-Styling: The strong yet flexible hold allows you to restyle throughout the day without losing control.

• Versatile Application: Great for short to medium-length hair, and works well on both wet and dry hair.

Grooming Spray

Key Ingredients:

• VP/VA Copolymer: Provides flexible hold and helps in maintaining style throughout the day.

• PEG-40 Hydrogenated Castor Oil: Acts as an emulsifier, ensuring even distribution of the product while adding a light sheen.

• Cetrimonium Chloride: Conditions and smooths the hair, reducing frizz and making it more manageable.

• Lactic Acid: Helps to maintain the pH balance of the hair, keeping it healthy and enhancing its natural shine.

Benefits:

• Versatile Styling: Offers a light, flexible hold that suits a variety of styles, from natural looks to more polished finishes.

• Pre-Styling Base: Serves as an excellent base layer before applying other products, enhancing their performance and longevity.

• Weightless Control: Maintains control and manageability without weighing hair down, making it ideal for fine or thin hair.

• Enhanced Longevity: Helps extend the life of your style, keeping hair looking fresh and sleek throughout the day.

Wet Hair - Apply to damp hair to enhance texture and hold as you blow-dry, setting the foundation for a long-lasting style.

Dry Hair - Spritz onto dry hair to refresh and re-activate your style while adding light hold and texture.

Quick Tips for Grooming Spray:

• Perfect for Layering: Use as a primer before applying other styling products to boost their effectiveness.

• Ideal for Smoothing: Great for controlling frizz and flyaways, leaving hair sleek and polished.

• Works on All Hair Types: Suitable for use on wet or dry hair, offering versatility in your styling routine.

• Quick Refresh: Use it to refresh your style throughout the day, adding a touch of shine and hold.

JULIUS CAESAR COLLECTION

Hair Spray

Key Ingredients:

• Dimethyl Ether: A propellant that helps in even distribution and quick drying of the spray.

• Acrylates/T-Butylacrylamide Copolymer: Provides a strong, long-lasting hold that resists humidity.

• Isopropyl Myristate: Adds a smooth, lightweight feel to the hair without weighing it down.

• Aminomethyl Propanol: Balances the pH of the product, ensuring it’s gentle on hair while maintaining effectiveness.

Benefits:

• All-Day Hold: Provides a firm hold that keeps your style intact from morning to night, ensuring your look stays polished.

• Frizz Control: Effectively combats frizz and flyaways, keeping hair sleek even in challenging weather conditions.

• Natural Feel: Leaves hair feeling smooth and touchable, with a lightweight finish that doesn’t weigh it down or make it sticky.

• Quick and Efficient: Dries quickly upon application, making it perfect for quick touch-ups or when you’re on the go.

Wet Hair - Spray onto wet hair for a flexible hold that sets as it dries, providing a base layer of control for styling.

Dry Hair - Use on dry hair to lock in your style with a strong, long-lasting hold and a touch of shine.

Hair spray Hack: Because it’s lightweight, hairspray can be used as a spritz to freeze the top of a beard or hairline before edging. Spray from 8-10 inches away to hold the hair in place, making it easier to line up with trimmers or a razor.

Quick Tips for STMNT Hair Spray:

• Ideal for All-Day Hold: Perfect for securing styles that need to last from morning to night without losing shape.

• Great for Humid Environments: Use it to protect your hairstyle from humidity and prevent unwanted frizz.

• Best for Fine Hair: The lightweight formula adds hold without weighing down fine hair, keeping it voluminous and fresh.

• Quick Fix for Flyaways: Spray on a brush or directly onto hair to instantly tame flyaways and polish your look.

Shine Paste

Key Ingredients:

• Bis-Diglyceryl Polyacyladipate-2: Provides a smooth, glossy finish, enhancing the shine of the hair.

• Cera Alba (Beeswax): Offers flexible hold while adding a natural shine to the hair.

• Olea Europaea (Olive) Fruit Oil: Deeply moisturizes and conditions the hair, leaving it soft and manageable.

• Solum Diatomeae (Diatomaceous Earth): Adds texture and volume while maintaining a natural look.

Benefits:

• Pearlescent Sheen: Delivers a soft, natural shine with a subtle, pearlescent finish that enhances the hair’s radiance without being overly glossy.

• Effortless Restyling: The flexible hold allows you to reshape and adjust your style throughout the day without stiffness.

• Deep Conditioning: Keeps hair hydrated and nourished, preventing dryness and adding a soft, touchable feel.

• Natural Definition: Adds texture and volume while maintaining a natural look, perfect for styles that require subtle yet effective structure.

Wet Hair - Work into wet hair for a sleek, glossy style that locks in moisture and sets with a subtle shine.

Dry Hair - Apply to dry hair to add a polished, high-shine finish and control frizz without weighing down your style.

Quick Tips for STMNT Shine Paste:

• Perfect for Polished Looks: Ideal for achieving sleek, glossy styles that require a high-shine finish.

• Great for All Hair Types: Works well on both fine and thick hair, adding definition and a touch of shine.

• Best for Layering: Can be layered with other products to enhance hold and texture while maintaining a sheen finish.

• Easy Restyling: The flexible hold allows for easy restyling throughout the day, keeping your look fresh.

Matte Paste

Key Ingredients:

• Solum Diatomeae (Diatomaceous Earth): Adds texture and volume while maintaining a natural, matte finish.

• Lanolin Cera (Lanolin Wax): Provides flexible hold and helps retain moisture in the hair.

• Cera Alba (Beeswax): Offers strong hold and structure, allowing for detailed styling.

• Cera Carnauba (Carnauba Wax): Adds durability and long-lasting hold, ensuring the style stays in place.

Benefits:

• Natural Matte Texture: Achieves a true matte finish that enhances hair’s natural texture without any shine.

• Reworkable Hold: Offers a strong, flexible hold that lets you reshape and adjust your style throughout the day without compromising the look.

• Added Volume: Boosts hair’s volume and structure, making it ideal for creating defined, natural-looking styles.

• Enduring Style: Provides a durable, long-lasting hold that keeps your hair in place all day, even in challenging conditions.

Wet Hair - Apply to damp hair for a pliable hold with a natural, matte finish that adds texture as it dries.

Dry Hair - Use on dry hair to create a strong, textured look with a matte finish that stays in place all day.

Quick Tips for STMNT Matte Paste:

• Best for Natural Looks: Perfect for achieving a textured, matte style without any shine.

• Ideal for Short to Medium Hair: Works particularly well on shorter hair lengths, providing definition and control.

• Great for Layering: Can be combined with other products to add texture and volume while maintaining a matte finish.

• Easy Restyling: The flexible hold allows you to rework your style throughout the day without losing control.

Curl Cream

Key Ingredients:

• Helianthus Annuus (Sunflower) Seed Cera: Helps to nourish and protect the hair while adding a soft, flexible hold.

• Argania Spinosa (Argan) Kernel Oil: Deeply moisturizes and strengthens the hair, enhancing shine and elasticity.

• Rhus Verniciflua Peel Cera (Peel Wax): Provides a lightweight hold that defines curls without weighing them down.

• Panthenol: Hydrates and smooths the hair, reducing frizz and enhancing curl definition.

Benefits:

• Enhanced Curl Definition: Brings out the best in your natural curls, giving them a soft, bouncy, and well-defined look.

• Long-Lasting Frizz Control: Keeps curls smooth and frizz-free throughout the day, even in humid conditions, ensuring a polished finish.

• Deep Hydration: Locks in moisture, keeping your curls hydrated and preventing dryness, which is essential for maintaining healthy, vibrant curls.

• Lightweight, Flexible Hold: Provides just the right amount of hold to maintain curl shape without stiffness, allowing for natural movement and a soft, touchable feel.

Wet Hair - Distribute through damp hair to define and enhance natural curls, giving them a soft hold and frizz-free finish.

Dry Hair - Apply to dry hair to refresh and rehydrate curls, adding bounce and reducing frizz for a revitalized look.

Quick Tips for STMNT Curl Cream:

• Perfect for Curly and Wavy Hair: Ideal for defining and enhancing natural curls and waves with a soft, touchable finish.

• Great for Humidity: Excellent for maintaining curl definition and preventing frizz, even in humid weather.

• Best for Daily Use: Moisturizing formula is gentle enough for daily styling, keeping curls hydrated and healthy.

• Layering and Mixing: Can be layered with other products or mixed with a styling gel for added hold and control.STAYGOLD COLLECTION

Definition Spray

Key Ingredients:

• Sucrose: Provides light texture and enhances the natural volume of hair.

• Magnesium Sulfate: Adds hold and definition, particularly for waves and curls.

• Glycerin: Attracts moisture to the hair, keeping it hydrated and preventing dryness.

• Maris Sal (Sea Salt): Adds a beachy texture and volume to the hair, creating a naturally tousled look.

Benefits:

• Natural, Touchable Texture: Adds light, natural texture and volume, perfect for creating effortless waves or enhancing curls without weighing hair down.

• Flexible Styling: Offers a soft, flexible hold that keeps your style intact while allowing for natural movement and bounce.

• Hydrating Formula: Keeps hair hydrated and soft, preventing dryness and ensuring a healthy, well-moisturized appearance.

• Effortless Beachy Look: Perfect for achieving a tousled, beach-inspired style with added volume and a carefree finish.

Wet Hair - Apply to damp hair to enhance your natural waves or curls with a light, flexible hold that lasts.

Dry Hair - Spritz onto dry hair to revive and define your style, adding texture and light hold without weighing it down.

Quick Tips for STMNT Definition Spray:

• Perfect for Beachy Waves: Ideal for achieving a natural, tousled look with added texture and volume.

• Great for Enhancing Curls: Enhances the definition of natural waves and curls, adding structure without crunch.

• Best for Fine to Medium Hair: Works particularly well on finer hair types, adding body and fullness.

• Use on Damp or Dry Hair: Can be applied to damp hair for a more defined look or to dry hair for a quick refresh and added texture.

What sets Definition Spray apart from typical "sea salt" sprays lies in its formulation, which is designed to offer not just texture, but also moisture retention and flexibility. Unlike standard sea salt sprays that can often dry out the hair due to the high salt content, our Definition Spray includes Glycerin and Lactic Acid to attract and retain moisture, keeping the hair hydrated and preventing it from becoming brittle or overly dry.

Additionally, the inclusion of ingredients like Magnesium Sulfate and Sucrose helps to provide a lightweight hold and natural volume, creating defined, touchable waves without the crunchiness often associated with other salt sprays. The combination of these ingredients ensures that the hair maintains its softness and shine while still achieving that coveted textured, beachy look.

It’s a multi-functional styling product that balances texture with moisture, offering a more refined and hair-friendly alternative to traditional salt sprays.

Fiber Pomade

Key Ingredients:

• Ceteareth-25: Provides a smooth, even application and enhances the texture of the pomade, ensuring easy styling.

• Glycerin: Acts as a humectant, drawing moisture into the hair and keeping it hydrated and flexible.

• PEG-7 Glyceryl Cocoate: Conditions the hair, adding a soft sheen and improving manageability.

• Silica: Adds texture and volume, giving hair a fuller, more defined appearance.

Benefits:

• Effortless Styling: Ensures smooth and even application, making it easy to create your desired style without hassle.

• Hydrated, Healthy Hair: Keeps your hair moisturized and flexible, preventing dryness and brittleness for a healthier look.

• Enhanced Control: Conditions and softens hair, providing the control needed for precise styling while maintaining a natural feel.

• Volume and Texture: Adds fullness and structure, perfect for creating defined, textured looks that stand out.

Wet Hair - Apply to damp hair for a flexible, medium hold that adds texture and natural shine as it dries.

Dry Hair - Use on dry hair to create a textured, defined style with a strong, pliable hold and a low-shine finish.

Quick Tips for STMNT Fiber Pomade:

• Ideal for Textured Styles: Perfect for creating structured, yet flexible styles with added volume and definition.

• Best for Short to Medium Hair: Works exceptionally well on shorter hair lengths, providing control and texture without weighing hair down.

• Great for Everyday Use: The matte finish and flexible hold make it a versatile choice for daily styling, keeping hair looking natural and polished.

• Easy Restyling: The strong yet flexible hold allows for easy reworking of your style throughout the day, maintaining a fresh look.

Wax Powder

This versatile powder transforms your styling routine by offering two unique application methods. Sprinkle the powder directly onto the designated area for instant texture or emulsify it in your hands to convert the powder into a liquid wax for a more precise and direct application.

Key Ingredients:

• Sorbitol: A humectant that attracts moisture, helping to keep the hair hydrated and preventing dryness.

• Glycerin: Moisturizes the hair and scalp, ensuring that the hair remains soft and manageable.

• Silica Dimethicone Silylate: Provides a lightweight texture and volume while offering a matte finish.

• Cellulose: Adds natural texture and volume, enhancing the overall fullness of the hair.

Benefits:

• Customizable Styling: Offers versatile application methods, allowing you to create either instant texture or a more controlled style by emulsifying the powder into a liquid wax.

• Weightless Volume: Adds lightweight, airy volume to your hair without weighing it down, perfect for achieving a fuller look.

• Semi-Matte Finish: Delivers a natural, semi-matte finish, enhancing the texture and body of your hair for a polished, understated style.

• Hydration Boost: Keeps hair moisturized throughout the day, ensuring a soft, manageable feel even during intense styling.

Wet Hair - Sprinkle into damp hair for added grip and texture, providing a strong base for layered styles.

Dry Hair - Apply to dry hair for instant volume and texture with a matte finish that stays in place all day.

Quick Tips for STMNT Wax Powder:

• Best for Fine or Thin Hair: Perfect for adding body and fullness to finer hair types, creating a more voluminous appearance.

• Great for Root Lift: Apply directly to roots for an instant lift and added volume.

• Versatile Styling: Use as a powder for a lightweight, texturized finish, or emulsify in your hands to transform it into a liquid wax for more defined styling.

• Matte Finish: Ideal for achieving a natural, textured look without the shine, perfect for everyday styling.

Spray Powder

This innovative spray powder comes in a convenient pump, allowing you to build volume and texture with each pump, giving you full control over the intensity of your style. The pump design also helps direct the product deeper into the roots, ensuring maximum lift and fullness exactly where you need it.

Key Ingredients:

• Silica Silylate: Adds texture and volume by increasing the space between hair strands, resulting in a fuller look with a matte finish.

• Citric Acid: Helps to maintain the pH balance of the product, ensuring it is gentle on the hair while enhancing its shine and smoothness.

• Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate: A film-forming agent that provides hold and helps maintain the style by forming a flexible coating around the hair strands.

• Fragrance Components (Limonene, Linalool, Hexyl Cinnamal, Citronellol, Citral, Geraniol): These natural fragrance components add a fresh, pleasing scent to the product, making the hair smell good throughout the day.

Benefits:

• Customizable Volume: Build the volume and texture you want with each pump, giving you full control over the intensity of your style.

• Targeted Lift: The precision pump allows you to direct the product exactly where you need it, providing maximum lift and fullness at the roots.

• Extreme-Matte Finish: Achieve a natural, matte look that enhances hair texture without adding shine, perfect for effortless, everyday styles.

• Lightweight and Airy: Ensures your hair stays light and bouncy throughout the day, without feeling heavy or sticky.

Wet Hair - Spray onto damp hair to build volume and texture before blow-drying, giving your style a natural lift.

Dry Hair - Use on dry hair for a boost of volume and texture, perfect for creating a fuller, more dynamic look.

Quick Tips for STMNT Spray Powder:

• Perfect for Root Lift: Apply directly to roots for an instant boost in volume and lift.

• Great for Fine Hair: Ideal for adding texture and fullness to finer hair types without weighing them down.

• Best for On-the-Go: The pump design makes it easy to apply and refresh your style throughout the day.

• Matte Finish: Achieve a natural, textured look without the shine, perfect for effortless, everyday styles.

CARE LINE

Start every grooming routine with a fresh, clean foundation. Our shampoo and conditioner are formulated to cleanse and condition, setting the stage for styling products to perform at their best. For beards, our all-in-one cleanser and beard oil ensure that facial hair remains soft, hydrated, and styled to perfection.

Shampoo

Key Ingredients:

• Sodium C14-16 Olefin Sulfonate: A strong yet gentle cleansing agent that effectively removes dirt and oil without stripping the hair of its natural moisture.

• Charcoal Powder: Detoxifies and purifies the scalp by absorbing impurities and excess oil, promoting a healthier scalp environment.

• Menthol: Provides a cooling sensation, invigorating the scalp and leaving it feeling refreshed.

• Panthenol (Pro-Vitamin B5): Hydrates and strengthens the hair, enhancing its elasticity and adding a natural shine.

Quick Tips for STMNT Shampoo:

• Great for Daily Use: Gentle enough for everyday cleansing without stripping natural oils, making it perfect for maintaining healthy hair.

• Ideal for Oily Scalps: Charcoal powder helps control excess oil, keeping your scalp feeling fresh and balanced.

• Refreshes and Revitalizes: The menthol infusion gives your scalp a refreshing boost, making it perfect for a morning wake-up or after a workout.

• Boosts Hair Health: The hydrating formula not only cleanses but also strengthens your hair, helping to prevent breakage and keep it shiny.

Application on wet hair - Cleanses hair thoroughly, providing a fresh start for styling.

Hydro Shampoo

Key Ingredients:

• Cocamidopropyl Betaine: A mild cleansing agent that effectively removes impurities without causing irritation, leaving the scalp clean and balanced.

• Panax Ginseng Root Extract: Known for stimulating hair follicles, it can improve hair growth while strengthening the roots.

• Panthenol (Pro-Vitamin B5): Deeply moisturizes the hair, enhancing its elasticity, and provides a natural shine.

• Bisabolol: An anti-inflammatory ingredient that soothes the scalp, reducing redness and irritation.

• Hydrolyzed Soy Protein: Strengthens the hair by repairing damage and increasing its ability to retain moisture.

Quick Tips for STMNT Hydro Shampoo:

• Moisture Boost: Perfect for dry or damaged hair, its formula deeply hydrates without weighing down the hair.

• Scalp Care: With Panax Ginseng and Bisabolol, this shampoo helps soothe and refresh the scalp, making it ideal for sensitive scalps.

• Strengthens Hair: Hydrolyzed Soy Protein works to strengthen and repair hair, leaving it healthier and more resilient to breakage.

• Ideal for Daily Use: Gentle yet effective, making it a great option for regular use without over-drying the scalp.

Application on wet hair - Gently cleanses and hydrates the hair, leaving it soft and ready for styling.

Conditioner

Key Ingredients:

• Cetearyl Alcohol: A fatty alcohol that conditions and softens the hair, making it easier to detangle and manage.

• Charcoal Powder: Helps detoxify the scalp and hair by removing impurities and absorbing excess oil, promoting a cleaner, healthier scalp environment.

• Cocos Nucifera (Coconut) Oil: Deeply moisturizes and nourishes the hair, adding softness and shine.

• Panthenol (Pro-Vitamin B5): Hydrates the hair, improving its elasticity and reducing breakage.

Quick Tips for STMNT Conditioner:

• Perfect for Daily Care: Gentle enough for everyday use, leaving your hair soft and manageable without weighing it down.

• Balances Oil Production: Helps maintain a clean, fresh scalp while keeping your hair hydrated and free from excess oil.

• Ideal for Soothing the Scalp: The formula works to calm and soothe, making it perfect for those with sensitive scalps or after intense styling.

• Boosts Hair Strength: Regular use helps strengthen your hair, reducing breakage and promoting a healthy, shiny appearanc

Application on wet hair - Nourishes and softens hair, preparing it for styling.

All-in-One Cleanser

Key Ingredients:

• Cocamidopropyl Betaine: A gentle, plant-derived surfactant that effectively cleanses the skin and hair without stripping them of natural oils.

• Charcoal Powder: Detoxifies and purifies by drawing out impurities from the skin and hair, leaving them clean and refreshed.

• Panthenol (Pro-Vitamin B5): Hydrates and conditions both skin and hair, promoting softness and preventing dryness.

• Menthol: Provides a refreshing, cooling sensation that invigorates the scalp and skin.

Quick Tips for STMNT All-In-One Cleanser:

• Perfect for Streamlining Your Routine: This versatile cleanser simplifies your grooming routine by effectively cleansing hair, face, and body all in one step.

• Great for On-the-Go: Ideal for travel or the gym, it covers all your cleansing needs in one convenient product.

• Refreshing and Invigorating: The menthol provides a cooling sensation, making it perfect for a morning wake-up or post-workout refresh.

• Maintains Moisture Balance: The hydrating formula ensures your skin and hair stay soft and moisturized without feeling stripped or dry.

Application on wet hair - A versatile cleanser that refreshes both hair and beard, leaving them soft and manageable.

Hair & Body Cleansing Bar

Key Ingredients:

• Triticum Vulgare (Wheat) Starch: Provides gentle exfoliation and helps to soothe and soften the skin.

• Sodium Cocoyl Isethionate: A mild, coconut-derived surfactant that cleanses the skin and hair without stripping away natural oils.

• Charcoal Powder: Purifies and detoxifies by drawing out impurities from the skin and hair, leaving them feeling clean and refreshed.

• Hydrolyzed Jojoba Esters: Deeply moisturizes and conditions the skin and hair, enhancing softness and smoothness.

Quick Tips for STMNT Hair & Body Cleansing Bar:

• Convenient Dual Use: Perfect for simplifying your grooming routine, this bar is designed to cleanse both hair and body effectively in one step.

• Ideal for Travel: Compact and versatile, it’s great for packing light and still covering all your grooming needs.

• Gentle on Skin and Hair: Formulated to be mild, it’s suitable for daily use without causing dryness or irritation.

• Detoxifies and Refreshes: The charcoal content helps to purify the skin and scalp, leaving you feeling fresh and clean all day.

Application on wet hair/body: Cleanses hair and skin without drying, leaving a fresh scent and soft feel.

Beard Oil

Key Ingredients:

• Argania Spinosa (Argan) Kernel Oil: Rich in essential fatty acids, it deeply nourishes and moisturizes the beard, leaving it soft and manageable.

• Simmondsia Chinensis (Jojoba) Seed Oil: Mimics the natural oils produced by the skin, helping to maintain a healthy beard and reduce dryness and flakiness.

• Prunus Amygdalus Dulcis (Sweet Almond) Oil: Conditions and softens the beard, making it easier to style while adding a natural shine.

• Cannabis Sativa Seed Oil: Packed with essential fatty acids, it promotes healthy hair growth and strengthens the beard.

Quick Tips for STMNT Beard Oil:

• Daily Conditioning: Use daily to keep your beard soft, manageable, and free from dryness or itchiness.

• Perfect for All Beard Lengths: Whether you’re growing out stubble or maintaining a full beard, this oil keeps hair nourished and looking healthy.

• Great for Skin Care: Helps to moisturize the skin beneath your beard, preventing dryness and irritation.

• Adds a Subtle Shine: Provides a natural, non-greasy sheen that enhances the overall look of your beard.

Application on dry beard - Nourishes and softens facial hair, leaving it shiny and manageable.

Serum

Key Ingredients:

• Glycerin: A powerful humectant that draws moisture into the hair, keeping it hydrated and soft.

• Niacinamide (Vitamin B3): Improves the scalp’s barrier function and soothes irritation, promoting healthier hair growth.

• Panthenol (Pro-Vitamin B5): Deeply hydrates the hair, improving elasticity and reducing breakage.

• Tocopheryl Acetate (Vitamin E): An antioxidant that helps protect hair from environmental damage while nourishing the scalp.

• Bisabolol: Provides soothing properties to reduce scalp irritation and improve overall scalp health.

Quick Tips for STMNT Serum:

• Ultimate Hydration: Locks in moisture, making it an excellent choice for dry or damaged hair types needing extra care.

• Soothes the Scalp: Ingredients like Bisabolol and Niacinamide calm any irritation or inflammation, making it ideal for sensitive scalps.

• Strengthens Hair: Formulated to restore and strengthen, helping reduce breakage while protecting from environmental stress.

• Non-Greasy Formula: Lightweight and easily absorbed, leaving hair smooth and soft without any greasy residue.

Application on dry or damp hair - Use as a finishing touch to lock in moisture and add shine to your hairstyle.

Understanding Product Usage: Standalone, Layering, and Cocktailing

In the diverse world of hairstyling, understanding how to use products effectively is key to achieving the best results for each client's unique needs. This flexibility is essential because every client’s hair type and styling preferences are different, especially in a busy shop environment.

Some clients may prefer the simplicity of using a product as a standalone, where a single product delivers all the necessary results, ideal for those with straightforward grooming routines or who appreciate a one-step process.

On the other hand, layering or stacking involves applying multiple products in a specific sequence, allowing each product to build on the effects of the previous one. This method offers more control and can enhance the texture, hold, and finish, making it perfect for clients with more specific styling goals.

Lastly, cocktailing refers to the technique of mixing two or more products together before application to create a custom blend that caters to very particular hair needs. This approach is highly customizable and ideal for clients who require a tailored solution to achieve their desired look. By offering these different methods, you provide clients with the flexibility to choose the level of complexity that suits their routine, ensuring that everyone can find a perfect match for their styling needs.

As one of the creators of STMNT Grooming, I want to share that every product in this line is born from our collective experiences and what we wished had existed in the industry. Our goal was to design a line that’s intentional, inclusive, and innovative—reflecting the real needs we encountered in the field. Whether you’re a seasoned barber or just beginning your journey, we’ve crafted each product to be versatile, offering something for everyone. We didn’t just want to create products; we wanted to build a collection that continues to evolve with the industry, helping you push the boundaries of your creativity and what’s possible in barbershops and salons. As we move forward, we remain committed to innovating and expanding STMNT, making sure it always meets the high standards that inspired us to create it in the first place.

Pls share your favorite grooming recipes with us and tag me 😉 

Have a great week!

SOF!